* Tips For Marketing & Business Development

Generating Leads is your primary objective, and managing those leads is the next step. 

Many agents obtain a prospective lead and if the prospect doesn't appear to have an immediate sense of urgency the lead disappears without a follow-up system.

Follow-up is typically done by phone contact, direct mail, or email.  Honestly, how many times do you follow-up with a prospect, and for how long? 

The reason why our agents are doing so well, is due to our follow-up systems, and knowing how and when to contact a prospect for maximum success.  A lead typically becomes a solid buyer or seller within 3-9 months after they initiate their search.  If you know when they started their search, then you begin to know how often and what to say during your systemized contact.

Many agents think they'll move the lead into a decision making mode by offering them a FREE Market Analysis or a discounted commission.  Then you have those agents that offer part of their commission to buyers. We offer our prospects something of value, and maintain constant contact.

However, most buyers and sellers want added value based on "What's In It For Me" if I do business with you.  That's where RE/MAX supports us, and our unique selling propositions demonstrate added value to our prospects, resulting in a contracted client.

If you are interested in more details about our follow-up system then give Don a call anytime or email him at donkeeton@remax.net

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