RE/MAX Core Business Model


RE/MAX offers an agent-centric model that drives high per-agent productivity (average of 16 transaction sides in U.S. in 2018). Agents typically operate under a 95-5 commission split, with shared fees for brokerage and branding. It has the largest global footprint of any brand (more than 100 countries and territories).
Built for productive agents and entrepreneurs, RE/MAX agents have autonomy to run their businesses independently, including, generally, the freedom to set commission rates and oversee local advertising.
It recently expanded into the mortgage industry with Motto Franchising and Motto Mortgage.


It made a major tech play for its agents and broker-owners with its recent acquisition of real estate tech provider
booj, which is developing a single platform for a whole ecosystem including a CRM, agent, office and team sites, integrated and automated marketing, integration with transaction management and many other products designed to make agents more efficient and productive.
RE/MAX delivers over 1 million fee-free leads directly to agents each year. It has delivered over 18 million leads over the years.
It partners with its agents to help them be more productive, and doesn’t charge them referral fees on the leads it sends them. is the most visited real estate franchise website and among the nation’s 10 most popular real estate sites.
The company has tools to help agents close more sales in less time. It offers:
free automated marketing packages for every listing; free strategic Adwerx placements for new listings; agent-to-agent referrals with no interference or fees; automated content for agents’ social media channels. It looks for ways to provide automated services that help agents save time and money.


RE/MAX University offers on-demand access to industry information and advanced training.
It offers over 1,000 training videos and 70-plus designations and certifications.
It has an holistic approach that involves one-on-one consulting on the front-end, action-driven accountability on the backend, with customized and personalized development in the middle.
It partners with top industry coaches on training and coaching.
Annual gatherings, such as R4 and the Broker Owner Conference, provide a wide range of training options, along with networking opportunities.


Agents are entrepreneurial and independent.
RE/MAX likes to say that agents don’t work for RE/MAX – RE/MAX works for them.
It supports a dynamic culture of productivity. Offices are environments where agents achieve at their highest levels. RE/MAX embraces education and professional development to constantly improve. Its culture has a big focus on getting better every day.
RE/MAX agents are active leaders in the industry (Examples: NAR President Elizabeth Mendenhall and NAHREP President Daisey Lopez-Cid).
RE/MAX agents are also givers. They donate millions of dollars and help millions of kids each year through Children’s Miracle Network Hospitals.